You’ve noticed the same handful of babies getting chosen as brand reps for the small shop community on Instagram. You’ve sent unsolicited emails and/or direct messages to the shop owners, offering up your adorable child. You’ve asked questions about how to “qualify.” You’ve reposted, you’ve entered, you’ve tagged, tagged, tagged your babe dozens of times to draw the attention of brands. Your kid is cute, but it just doesn’t seem to be working. Wonder why?
As a small shop owner, I’ve fielded thousands of offers from aspiring social media brand reps. As I conducted my last round of rep searching, I realized that many new moms (and dads!) don’t have access to the information they need to be successful in this endeavor. I hope this article helps provide insight into how you may improve your chances in being invited to join a brand as a representative.
What is a brand rep? With increasing popularity, apparel companies are selecting brand representatives or ambassadors as personal models of product. Small shops use creativity in marketing strategy, as many times formal marketing budgets are nonexistent in growing, grassroots businesses. Brands offer gratis or discounted product in exchange for a standing agreement that the rep provide high quality photos for use by the shop across its social media platforms. The best brand reps are active, enthusiastic, and engaged with the brand and its respective audience. They share information about the brand with their own followership, including sales, and new product releases – and offer insight into their own experience with the product and the shop.
In closing, I’ll leave you with thoughts from one of the newest members of my brand rep team, who recently posted the following about her experience with brand repping:
“I wanted to take a moment to address something that is so, so near and dear to me. I LOVE being a part of the small shop community and it is such an immeasurable blessing to be allowed to be involved with each and every shop we rep for. Both boys light up when they see the camera and it has given me such an amazing opportunity to capture them every day as they grow. So frequently I get asked about the perks. You know, the “free stuff.” And so often I see people get into repping for the sole purpose of receiving the discounts and free items that come with being a rep. PLEASE PLEASE PLEASE understand this: “rep” is short for “representative.” It does not stand for “receiver of free things.” You are charged with such a huge task of helping to grow these businesses. That is what being a rep is all about. It’s a lot of work, I know, but oh my gosh is it worth it. Not for any other reason other than you get to stand alongside some of the most powerful and wonderful mama makers out there and build them up. If you’re in all this just for the goodies, please either reevaluate or step down, because the businesses deserve people who represent them, not rip them off. And thank you, from the bottom of my heart, to all the small shops who have brought us on in one way or another to be a part of your brand’s journey. I cherish each relationship forged through this crazy community.” -- @THE_WHOLE_KIT_AND_CO // March 3, 2016.
Wanna see incredible brand repping in action? Meet my cast of cuties:
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[ FOOTWEAR ]
How to determine size: Measure the length of the foot in inches, then add .5"- Use the chart below to choose the closest size to the final number. Don't be alarmed if your measurement doesn't match the chart's age approximation - it's only a very general guide!
Does your babe have an extra "tall" or "chunky" foot? Select the "X" option, which allows about .25" of more height (but not width) space for sweet, yet very chubby feet! IMPORTANT NOTE: Please choose size very carefully based on the instructions below, and familiarize yourself with this shop's exchange policy prior to placing your order.
>>>>> DO NOT base your size choice on experiences with other brands, as results may be unsuccessful.
Leather soles recommended for wobblers/walkers, or size 5 and larger.
1) Baby's foot is 4.25" long;
2) Add .5";
3) Final number = 4.75";
4) Size to purchase = Size 3, which is 4.75" long.
|SIZE||LENGTH||GENERAL AGE APPROXIMATION|
1 Months to 3 Months
3 Months to 6 Months
6 Months to 9 Months
9 Months to 12 Months
12 Months to 18 Months
18 Months +
18 Months +
**NOTE: This product is 100% hand-made. Finished product sizing is accurate within 3mms.
[ APPAREL ]
Use the following guide to choose the best size selection for this brand's handmade harem joggers, rompers and slouchy beanies:
[ ONESIES ]
Monogrammed onesies from littleKMD.com use a Carter's brand bodysuit, featuring an envelope neck opening, and a three-snap bottom closure. Sizing from the brand as follows:
|SIZE||HEIGHT (ins.)||WEIGHT (lbs.)|
|Newborn||Up to 21.5||5 to 8|
|3 Months||21.5 to 24||8 to 12.5|
|6 Months||24 to 26.5||12.5 to 16.5|
|9 Months||26.5 to 28.5||16.5 to 20.5|
28.5 to 30.5
20.5 to 24.5